Privacy Policy

Effective Date: April 1, 2026

HIPAA Compliance

Bridgewater Dental Center complies with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state privacy laws. We maintain strict administrative, technical, and physical safeguards to protect your protected health information (PHI). Our full Notice of Privacy Practices is available at our office upon request.

Information We Collect

We may collect the following types of information:

• Contact information — name, email address, phone number, and mailing address submitted through our contact form or appointment requests.
• Patient registration data — date of birth, insurance details, medical and dental history, and emergency contact information provided during new patient registration.
• Website usage data — anonymous analytics such as pages visited, time on site, and referring URLs collected automatically when you browse our website.

How We Use Your Information

Your information is used to:

• Schedule and manage your dental appointments.
• Provide treatment and coordinate your care.
• Process insurance claims and billing.
• Respond to your questions submitted through the contact form or chat widget.
• Send appointment reminders, treatment follow-ups, and office announcements (you may opt out at any time).
• Improve our website and patient experience.

Third-Party Services

We use a limited number of third-party services to operate this website and our practice. Each provider has its own privacy policy and data handling practices:

• Dentina (Chat Widget) — powers the live chat feature on our website. Conversations may be stored to improve response quality.
• Vercel (Website Hosting) — hosts and serves this website. Vercel may collect anonymous performance and analytics data.
• Resend (Email Service) — delivers transactional emails such as contact form confirmations on our behalf.
• CareCredit (Financing) — if you choose to apply for financing, CareCredit collects and processes your financial information under their own privacy policy.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience. These include:

• Essential cookies — required for the website to function properly (e.g., session management).
• Analytics cookies — help us understand how visitors use our site so we can improve it. These cookies collect anonymous, aggregated data.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Data Security

We implement industry-standard security measures including encrypted data transmission (SSL/TLS), secure server infrastructure, and restricted access controls. While no system is completely immune to risk, we take every reasonable precaution to protect your information.

Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal data, subject to legal and regulatory retention requirements.
• Opt out of non-essential communications at any time.

Children's Privacy

We do not knowingly collect personal information from children under 13 through our website. Patient registration for minors is handled through a parent or legal guardian.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

Contact Us About Privacy

If you have questions about this privacy policy or how your information is handled, please contact us:

• Phone: 540-443-2659
• Email: info@dentistbridgewater.com
• Address: 312 Dinkel Ave, Suite 2, Bridgewater, VA 22812